![]() Whilte traditional galleries and consultants may base their choices on an artist’s CV, online platforms work a little differently. Highlight your art and your ideas, not your CV You can take an even more direct approach to uncovering commercial art buyers through sites like Houzz, which brings together interior designers, or Indiewalls, which allows artists to directly pitch their work and commission ideas to a range of commercial clientele.Ģ. Keep a list of details you would need from a potential client-do you need to know the project budget? Conceptual inspiration? Color palette? Or something else entirely? You’ll know a client is a good fit for you if they can present these things up front. ![]() ![]() This makes platforms like Pinterest and Instagram great tools for understanding a specific client or design firm’s aesthetic, and then connecting with key players on those teams. ![]() Interior designers often turn to social media to plug into current art trends and up-and-coming styles. Pinpoint the best clients for YOUR artwork Here are a few helpful tips for navigating commercial art sales online:ġ. Increasingly, the answer is in selling to business clientele-such as hotels, office buildings, or other semi-public spaces-because unlike personal collectors, these commercial clients (and their interior designers) are always in need of artwork. In 2016, art insurance group Hiscox stated that online art sales jumped 24% from the previous year, totalling $3.27 billion in artist earnings.Į-commerce has certainly evened out the playing field for artists at different career levels, but a huge problem remains: in a vast sea of online platforms, how can individual artists stand out from the pack to forge meaningful connections and boost their sales? By Lauren Schleider in Art Business Advice > Selling Art Online
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